Kendra Steffensen

About Kendra Steffensen

I’m a homegrown CFO with deep roots in eCommerce CPG. My career journey began in traditional accounting, where I built a strong foundation in creating, analyzing, and presenting financial statements, whether to seasoned executives or founders who prefer to keep numbers at arm’s length. Over time, my path evolved into working hands-on with small to mid-sized eCommerce brands, helping them not just understand their financials, but use them to grow smarter and faster.Today, I specialize in bridging the gap between financial forecasting and daily marketing decisions. In eCommerce, success hinges on knowing your margins, your order economics, and your targets, not just monthly, but daily. I’m passionate about building real-time dashboards that empower teams to pivot their paid media strategies with confidence, knowing exactly what they can afford and where to focus.Beyond margin analysis, financial statement understanding, and financial forecasting I dive deep into inventory planning, buying, and selling. A great promotion is only as successful as the inventory you have to support it, and the margin you protect along the way. Whether it’s optimizing CAC and LTV, refining product pricing strategies, or designing smarter inventory buys, I help brands make healthier financial decisions at every level.I’m deeply invested in the work I do, the results I drive, and the knowledge I continue to build. The business world is my playground and I never plan to stop learning, growing, or finding new ways to help eCommerce companies thrive.Excited to connect and always happy to lend a hand where I can!

Experience

1. President

   Ivy City Co

   Nov 2025 — Present

Education

• Brigham Young University

  Bachelor's degree, Accounting

• Brigham Young University

  Bachelor of Science (B.S.), Accounting

  2011 — 2015

• Southern Utah University

  Master of Accountancy, Accounting

  2016 — 2017

Skills

• Microsoft Office
• Sales
• Social Media
• Outlook
• Financial Reporting
• Spreadsheets
• Financial Analysis
• Accounts Payable
• Accounting
• Leadership
• Customer Service
• Microsoft Excel
• Accounts Receivable