Kendra Newton Schalk

Digital Marketing Professional | Partnerships Lead | Cross-Channel Strategy

Role: Group Director, Partnerships at dentsu
Location: North Richland Hills, TX, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Kendra Newton Schalk

I am an experienced digital marketing leader with a passion for optimizing customer journeys, launching scalable martech solutions, and growing performance-driven teams. With over 15 years of experience across B2B and B2C verticals, I’ve helped build digital ecosystems from the ground up—turning fragmented strategies into cohesive, high-impact programs.I specialize in digital transformation, campaign management, and customer journey mapping using tools like Salesforce Marketing Cloud, Adobe, and Google Ads. Whether managing multimillion-dollar media budgets or mentoring early-career talent, I thrive on collaboration, experimentation, and measurable outcomes.Some of my proudest career highlights include:Built and managed 40+ customer journeys in Salesforce Marketing Cloud with 30%+ open ratesLaunched a digital loyalty program that generated $5M+ in incremental revenueScaled digital advertising budgets from $15M to $40M while maintaining a 6:1 ROASLed paid search transformation contributing to $2B+ in revenue with high-efficiency DMA strategyOutside of work, I love hiking with my family being a mom of two kids, I am a fitness and boot camp fan and also a dog mom of two fur babies!Let’s connect and swap ideas or opportunities.

Experience

Group Director, Partnerships
dentsu
Oct 2025 — Present

Education

The University of Texas at Austin
Bachelor's degree, Journalism
The University of Texas at Austin
Bachelor of Science - BS, Advertising - Media Planning

Contact information

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Current company

Razorpay

Software Development · 4K employees · Bangalore, Karnataka, India

Power your finance, grow your business. Razorpay is India’s first full-stack financial solutions company. We are on a mission to enhance the payment experience of over 300 million end consumers. And in doing so, we aim to enable Indian businesses - big and small - accept payments digitally with minimal effort and maximum ease. Razorpay has grown from being a payment gateway provider to a solutions-driven organization boasting of an extensive products suite to accept and disburse payments as well as raise capital and park money. In a nutshell, we fit into every nook and corner where your business touches money. #OutgrowOrdinary We identify ourselves as disruptors in the digital payments space and our vision is to power the financial ecosystem for other disruptors. Like attracts like and Razorpay actively looks to partner with established companies and startups that have either broken the glass ceiling in their industry or are set to. The Razorpay Product Suite today comprises verticals, along with Payment Gateway, like Payment Links, Payment Pages, Subscriptions, Smart Collect, Route, Razorpay Capital, RazorpayX, Payroll and Thirdwatch. Razorpay was started in 2014 by two IIT Roorkee alumni, Harshil Mathur and Shashank Kumar. Just a short few years later, Razorpay has evolved into a 800-odd strong organization with some of the best talents in the country helping some of the best companies manage their money movement seamlessly. Certified cool We are a bunch of spirited, ambitious and fun folks. And no, we’re not saying this ourselves--leading institutions have recognized Razorpay for the high trust and high-performance culture that we maintain. Our strength lies in the people we are and we go to great lengths to nurture a family of coders, designers, sellers, marketers, analysts, writers, runners, photographers, gamers, tinkerers, and above all, people who are dreamers and doers at the same time. Be a part of our exciting journey.

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About Kendra Newton Schalk

Experience

Group Director, Partnerships

Education

The University of Texas at Austin

The University of Texas at Austin

Find verified contacts for anyone on LinkedIn