Kendra R. Bruton
Global Brand Strategist
- Role
- Director - Global Digital Engagement at McDonald's
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Kendra R. Bruton
I am characterized as being a driven thought-leader, and initiative-taker. I thrive in a fast-paced, fluid environment and deliver high quality results. Business partners value my inquisitive nature, objectivity, and ability to prioritize to drive decisions and follow-through on key initiatives. I am enthusiastic about how innovations in technology, new platforms, and innovative revenue strategies are expanding the future of the customer experience for brands. Qualifications and transferrable skills:• Strategy: Develop global brand strategies. Leverage key consumer insights, business objectives, and brand vision to deliver annual growth• Leadership: Inspire direct reports to provide insightful input, be business owners, and deliver against KPIs by offering autonomy, coaching and mentorship.• Analytics: Measure campaign effectiveness and consumer engagement tactics, and track on-going product performance and competitor trends for continuous improvement• Globalization: Uncover critical consumer needs, leverage cross-market expertise, and navigate unique market requirements to develop scalable solutions for a global enterprise• Execution: Navigate ambiguity, define key objectives, and deliver against growth targets through optimization, new product development, P&L management, and risk mitigation• Partner Relations: Steward cross-functional partners, agencies, and vendors with clear objectives, building relationships, and developing project solutions that deliver against KPIs• Briefing: Utilize insights to craft a vendor brief that clearly outlines the objective, and product proposition and features while maintaining the essence of the brand
Experience
Director - Global Digital Engagement
Nov 2025 — Present · Chicago, IL, US
Education
Winston-Salem State University
Bachelor of Science (BS), Finance, General
2005 — 2009
Winston-Salem State University
Bachelor of Science (BS), Marketing/Marketing Management, General
2005 — 2009
North Carolina State University
Master of Business Administration (MBA), Business Administration and Management, General
2011 — 2013
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