Kendra Oconnor

About Kendra Oconnor

Kendra is a driven self-starter and a diligent and loyal employee. She brings to the table a Bachelor\'s in Marketing Management from Syracuse University and an MBA which she acquired from the University at Buffalo. Along with her degrees, Kendra has eleven years of working experience in a variety of positions in various industries, making her an extremely well-rounded candidate. Her experience includes marketing strategy, research, sales, marketing, account management, project management, and client services. Kendra is an analytical thinker with a creative side and is never afraid to bring new ideas to life. A hard, loyal worker with a deep sense of empathy makes her a great fit leadership positions. Adversity has rarely set her back in her quest to consistently improve upon her current situation, whether it be in her personal life or career.

Experience

1. Account Director

   Publicis Groupe

   Mar 2026 — Present

   Working with Chevy Retail Group, a Publicis agency.Leveraging Chevrolet national advertising initiatives to lead local Chevrolet Marketing Association sales objectives by implementing marketing strategies to accomplish goals across markets in the Northeast region.Responsible for leading an Account Manager that manage the daily business of the Chevy Local Marketing Associations (LMAs).Understand the Clients business objectives as well as the business climate in their assigned region including sales rate, inventory, competitive marketing activities and market share. Understand Brand strategy and Marketing Communications activities and lead the development of tactics that extend, amplify and activate these initiatives in the local market.Analyze the business and lead the development of strategic marketing communication solutions for the Clients. Report timely and accurate information on market conditions and LMA marketing communications activities and problems or critical situations.Plan and host remote and in-person LMA meetings and promotional events across the region.

Education

• Syracuse University

  Bachelor of Science (B.S.), Marketing/Marketing Management, General

  2012 — 2016

• Syracuse University - Martin J. Whitman School of Management

  Bachelor of Science (B.S.), Marketing/Marketing Management, General

  2012 — 2016

• University at Buffalo School of Management, The State University of New York

  Master of Business Administration - MBA

  2017 — 2020