Kendra Cropps

About Kendra Cropps

I am a strategic and results-driven sourcing and operations leader with 15+ years of experience driving cost savings, process improvements, and business growth in the retail and grocery industry. My passion lies in building high-performing teams, optimizing supplier partnerships, and leading transformation initiatives that create measurable impact.Currently, I lead Fresh Sourcing Operations at ADUSA, where I oversee multimillion-dollar spend, streamline financial tracking, and drive supplier accountability. In prior roles, I successfully executed a global sourcing strategy that delivered double-digit cost reductions, secured high-value supplier contracts, and strengthened resilience across multiple categories. Earlier in my career, I advanced through category management and analytics roles, directly contributing to over $4M in incremental profit growth through pricing, promotion, and vendor strategy.I am known as a collaborative and transformational leader who bridges strategy with execution. Certified in Change Management (Prosci) and FDA Foreign Supplier Verification (PCQI), I combine strong analytical skills with a people-first leadership style that develops talent and delivers enterprise results.

Experience

1. Fresh Sourcing Operations Manager

   Ahold Delhaize USA

   Apr 2024 — Present · Salisbury, NC, US

   Leading the operations team, providing training and support to consistently meet and exceed company objectives.Develop and implement robust operational procedures, enhancing quality standards and operational efficiency.Monitor team performance and customer service metrics, driving continuous improvement initiatives.Spearhead cross-functional problem-solving teams for process improvements and successful new sourcing event launches.

Education

• Catawba College

  Bachelor of Business Administration (BBA), Business Management and Information Systems

  2012 — 2016

Skills

• Sales
• Visual Merchandising
• Technology Solutions Design
• Negotiation
• Inventory Management
• Inventory Control
• Planograms
• Assortment
• Project Coordination
• Forecasting
• Profit
• Management
• Store Management
• Loss Prevention
• Programming
• Pricing
• Complex Problem Solving
• Merchandising
• Critical Thinking
• Decision Analysis
• Grocery
• P&L
• Retail
• Decision Making
• Systems Analysis
• Retail Sales