Kendra Arrieta

About Kendra Arrieta

Originally from Los Angeles, I live and work in the greater Phoenix area, leading physician-facing and B2B marketing initiatives at Banner Health. I design and execute multi-channel campaigns that drive engagement, growth and measurable impact across key acute and ambulatory service lines. Over the past two years, I’ve led the launch and evolution of digital campaigns, podcasts, eblasts, newsletters and social content that support physician engagement and B2B business growth. My approach combines strategic oversight, creative execution and data-driven decision-making, ensuring that every initiative aligns with organizational goals and delivers tangible results.Highlights include- Launching a newly formatted physician-focused podcast, expanding engagement with our providers- Driving year-over-year growth in B2B email engagement, social impressions and program participation across multiple service lines- Leading end-to-end strategy, content development and distribution for physician-facing campaigns while maintaining brand compliance and forward momentum- Collaborating cross-functionally with clinical, operations, business development and marketing teams to deliver seamless, impactful messagingI thrive at the intersection of strategy and creativity, helping organizations build stronger relationships with referring providers, partners and the communities they serve.

Experience

1. Program Director, B2b Marketing

   Banner Health

   Mar 2025 — Present · Phoenix, AZ, US

   Lead physician-facing and B2B digital marketing across key service lines and ambulatory growth sectors, including cardiovascular, general surgery, neurosciences, oncology, orthopedics, pediatrics, women’s services, occupational and executive health, concierge medicine and post-acute services. Oversee development and distribution of physician-facing and B2B communications, ensuring brand compliance and collaboration with internal teams. Manage multi-channel initiatives, including newsletters, eblasts, social media, podcasts and marketing collateral, to drive engagement, growth and measurable results- Email marketing: Increased total unique opens by 87% YoY, click-to-open rate improved from 6% to 9%, and cumulative clicks up 272%- LinkedIn: Grew impressions by 36% and engagements by 21% YoY, while nearly doubling content output- Podcast: Launched new format generating ~2,778 total listens/views across platforms in just two episodes, compared with previous episode averages of 150, signaling strong early audience adoption- Thought leadership: Represented Banner Health on the Arizona Health Equity Conference Planning Committee for two years, advancing statewide health equity initiatives.

Education

• California Polytechnic State University-San Luis Obispo

  Journalism, Public Relations, Spanish

• University of Arizona

  Master of Healthcare Management, Healthcare Leadership/Marketing

Skills

• Advertising
• Event Management
• Social Networking
• Social Media Marketing
• Public Relations
• Public Speaking
• Social Media
• Editing
• Newsletters
• Copywriting
• Healthcare
• Event Planning
• Nonprofits
• Blogging
• Marketing Communications
• Facebook