Kendell Kolb Stotts
Media Connections Supervisor @Fahlgren Mortine
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WORK HISTORY
Media Connections Supervisor @Fahlgren Mortine
Columbus, OH, US
EDUCATION
Ohio University
Master of Business Administration - MBA, Business Analytics
Ohio University
Bachelor of Business Administration (BBA), Marketing
Newark High School
High School Diploma, General
SKILLS
ABOUT KENDELL KOLB STOTTS
Abridged: Digital Marketing Strategist (/Nerd). Fixer, Facilitator, Overachiever. Loves collaborating with individuals and teams. Desire to educate others. Motivated by recognition/achievement; also Chipotle.Current: Senior Media Buyer/Planner for Nevada-based casino/hospitality organization facilitating enterprise and local advertising initiatives for multiple casino-hotel locationsExperience: Digital marketing strategy, website optimization, ecommerce, social media, online reputation management, SEO, analytics and reporting, paid media advertising (search, display, social, pre-roll, meta search), flights & trafficking, creative acquisition and development, email marketing, UX/UI, ad-serving, local listings, audience segmentation and targeting, content marketing, project management workflows and operations design, teleconferencing, business travel, budgeting. Programs & Tools: Google Analytics, DoubleClick, GSuite, Data Studio, Campaign Manager, Facebook, Instagram, Twitter, Ads Manager, Creative Hub, Hootsuite, YouTube, Drupal, WordPress, OpenTable, Google My Business, Yelp, TripAdvisor, Birdeye, Falcon.io, Revinate, Tracx, WuFoo, Asana, Wrike, Zoom, Adobe CC, PhotoShop, Lightroom, and Office.Highlights- First in organization to hold 1) Digital Marketing Manager and 2) Regional Manager positions- Expanded initial eastern region to include southern venues, raising property management oversight from 3 to 10- 3 Promotions in 3 years years (20••••16)- Excellent-rated team member performance- Improved blended paid media E/R performance 185%(2018)- Assisted in increasing online social engagement 253% YoY and audience growth 130% YoY (2019)What You Can Expect- Motivated Self-Starter (idle hands are not for digital marketers)- Project Manager: Facilitated seven average projects per team at one time- Operations & Strategy Enthusiast- Passion for teaching others about digital marketing- Avid Standard Operating Procedures Author- Technologically-inclined- Detail-Oriented Planner & Note Taker- Team Player- Good ListenerFuture Goals: Become an academic/lecturer on Marketing, continued professional development and growth, learn a new language, start a blogAbout Me: Dog Mom of 2, Human Mom of 1. Wife of a Chef. Lover of office supplies and Chipotle.Contact Me: If you’d like to chat about digital marketing, strategy or operations, projects, Ohio University, dogs, mom life or Chipotle, email me at k••••••••@gmail.com
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