Kendall Walker

About Kendall Walker

Strategic and data-driven healthcare marketing leader with deep experience in B2B and HCP-focused brand strategy, digital communications, and cross-functional campaign execution. I specialize in translating complex medical and technical concepts into clear, credible messaging that engages specialist providers and supports commercial growth.Over the past decade, I’ve built and led integrated marketing ecosystems covering web, CRM, email, landing pages, educational content, demand generation, and sales enablement. I partner closely with cross-functional teams—including Product, Customer Service, Sales, UX/UI, and external agencies—to ensure message pull-through and cohesive execution from strategy to launch.My work spans brand planning, segmentation, competitive insights, content architecture, KPI optimization, and digital operations. I thrive in roles that require clarity, alignment, and hands-on leadership while managing multiple priorities and helping teams navigate ambiguity. I’m equally comfortable shaping long-term strategy and rolling up my sleeves to deliver high-quality campaigns and assets.I’m passionate about building meaningful HCP experiences, creating structured communication frameworks, and supporting teams with actionable insights and well-crafted content.

Experience

1. Digital Marketing Manager

   Ace Southern A Henry Schein Brand

   Sep 2022 — Present · Brockton, MA, US

   Lead HCP marketing strategy for a national dental surgical brand serving oral surgeons, periodontists, and general dentists. Own annual planning, segmentation, and integrated execution across web, CRM, email, landing pages, and educational content.Highlights & Responsibilities:Build and execute insight-led brand strategies across regenerative and surgical product portfolios.Develop segmentation frameworks and targeted campaigns for specialist HCP audiences.Drive cross-channel activation, ensuring message consistency across digital, creative, and field teams.Lead content development: clinical product pages, educational videos, sales enablement, and digital assets.Partner closely with Product, Sales, and Customer Service teams to support field pull-through and launch readiness.Manage agency partners and internal creative resources to deliver high-quality marketing content.Use GA4, Klaviyo, and CRM analytics to optimize performance, guide messaging, and inform strategy.Act as product owner for the ACE SOUTHERN website, leading UX/UI improvements and cross-functional coordination.Support major initiatives including digital platform modernization and product launches.

Education

• Massachusetts College of Art and Design

  BFA, Graphic Design

• Northern Arizona University

  Associates, Graphic Design

Skills

• Wordpress
• Graphics
• Posters
• Direct Marketing
• Brand Development
• Catalogs
• Social Media
• Photoshop
• Adobe Creative Suite
• Web Design
• Art Direction
• Newsletters
• Logo Design
• Typography
• Web Development
• Email Marketing
• Corporate Identity
• Creative Direction
• Brochures
• Annual Reports
• Indesign
• Website Development
• Creative Problem Solving
• Pre-Press
• Corporate Branding
• Graphic Design
• Branding & Identity