Kendall McGreevy

About Kendall McGreevy

A strategic and creative marketing leader with 13+ years of building brands and teams across industries. Expertise in product marketing, brand development, go-to-market campaign planning and execution, data-driven strategy, and breakthrough creative development. Thrives in fast-paced, agile environments. Brand experience- H&R Block - SAP business software - Wendy\'s - Southwest Airlines - Kashi - Russell Stover - Hostess Brands

Experience

1. Lead Marketing Strategist

   H&R Block

   Sep 2019 — Present

   Responsible for the brand expression and product marketing and advertising for Spruce, a neo-bank and one of H&R Block’s top three strategic imperatives, and Block Advisors, H&R Block\'s small business brand. I blend strategy and creative ideation, bringing to life creative executions and tactics that drive results. Leads teams in creative planning, creation, and execution of growth marketing campaigns and always-on content, flexing between the broad strategic picture and highly tactical day-to-day operations.Sets the Block Advisors and Spruce creative go-to-market strategy for all marketing channels by pulling in multiple viewpoints from consumers, channel owners, product owners, and operations teams.Led creation of the Spruce brand, which included defining the brand platform, naming, logo and color development, brand guidelines, tone of voice, and imagery guidelines.Owned partnership and sponsorship relationships for the H&R Block brand tax season, with brands like theSkimm, Voxx brands (i.e. NowThis), Univision, Mitú, and various iHeart radio podcasts.

Education

• University of Kansas

  Communications Studies, English

  2005 — 2009