Kendall Davis
Lead Reporting & Analytics Manager and Two-Time Connection Award Winner
- Role
- Lead Manager Media Measurement & Analytics for Media & Sponsorships (Marketing and Growth Org) at AT&T
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Kendall Davis
Feel free to reach me at:k••••••••@msn.comCompetencies:Data analytics and reporting Funnel Analysis User Acceptance TestingDisplay Ad Optimization Landing Page Analysis LivePersonTools:Business Objects, Adobe Omniture, Advanced Microsoft Excel, SPSS, Atlas, Google Analytics, Webtrends, Cognos Professional Development:Udacity Data Analyst nanodegree (in progress)Which Test Won Advanced Landing Page Testing WorkshopSQL Programming and Relational Database DesignStatistical Analysis Using IBM SPSS StatisticsMicrosoft Access
Experience
Lead Manager Media Measurement & Analytics for Media & Sponsorships (Marketing and Growth Org)
Oct 2021 — Present · Dallas, TX, US
Transformed static spreadsheet reporting to interactive Tableau visualizations, equipping digital media managers to quickly read and act upon key performance indicators.Developed Python/Pandas code to wrangle and merge multiple third-party data sources into a unified data set to provide single point of analysesPresented monthly and ad hoc analyses of Fiber media performance centered on audience performance, along with last touch and multi-touch attribution.Managed the process of resolving data quality issues and refined data ingestion logic to ensure all dashboards utilized reliable data.Connection Award Winner (2021 and 2022) for delivering transformative work via cross-functional collaboration with internal teams and external media partners
Education
SMU Cox School of Business
MBA, Strategic Management and Consulting
Udacity
Data Analyst Nanodegree, Data Science
2019
The University of Texas at Austin
BA, Economics, Spanish, Business
Skills
- Business Intelligence
- Spss
- Webtrends Analytics
- Project Management
- Marketing
- Visio
- Sales
- Microsoft Excel
- Powerpoint
- Business Analysis
- Udacity Data Analyst Nanodegree
- Microsoft Word
- Webtrends
- Web Analytics
- Click to Chat
- Word
- Spanish
- Google Analytics
- Analysis
- Business Objects
- Analytics
- Optimization
- Data Analysis
- Management
- Inventory Management
- Adobe Marketing Cloud
- Social Media
- Communications Audits
- Strategy
- E-Commerce
- Writing
- Omniture
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