Kendall Crocker
Fractional Startup COO | Former VC and Startup Executive
- Role
- Advisor at Rentmigo
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Kendall Crocker
Early-stage companies partner with me to punch above their weight in fundraising and execution. By working directly with founding teams, I lead GTM strategy, partnerships, and cross-functional execution—owning everything from $50M raises to international expansions and operational scaling. This hands-on approach is backed by 15+ years as a multi-stage startup operator and former VC partner scaling B2B and consumer-facing companies from seed through Series C- Core Competencies -Strategic Operations: Orchestrating cross-functional teams (Product, Eng, Marketing) to drive alignment and high-velocity execution.Executive Partnership: Serving as a trusted advisor to senior leaders, managing executive communications, and distilling complex data into narrative-driven recommendations.Scale & Transformation: Leading organizational change, from Series C fundraising and scaling to navigating matrixed, global environments.Tech Strategy: Deep interest and experience in the GTM implications of technical innovation- Professional Highlights -Founder: Built and scaled a fractional COO advisory business from the ground up, owning end-to-end GTM strategy including market positioning, service design, pricing, branding, business development, and contract negotiation with startup founders and investors.VP of Operations & CoS: Scaled a fintech startup through a 2x headcount expansion; co-led Series C to secure $50M and synchronized global execution across multiple departments.Venture Capital: Led end-to-end execution for Seed - Series B investments across the US and Europe and as a board member in 3 countries worked directly with founders on annual planning, fundraising, and GTM strategy.Strategy Consulting: Spent 8 years framing and solving high-level strategic questions for global organizations across North America, Europe, and Asia.Outside of the office, I am a certified mindfulness instructor, a competitive duathlete, and an angel investor focused on health and wellness (Hanni, Aplos, Chiyo, Hey Jane).
Experience
Advisor
Oct 2025 — Present · London, GB
Education
Columbia Business School
MBA
2015
Indiana University - Kelley School of Business
BS Honors, Finance; Minor Economics
Skills
- Start-Ups
- Data Analysis
- Leadership
- Consulting
- Lean Startup
- Management Consulting
- Business Process Improvement
- Organizational Design
- Business Analysis
- Analytics
- Business Strategy
- Entrepreneurship
- Financial Modeling
- Program Management
- Strategy
- Financial Analysis
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