Kendall Bazan

About Kendall Bazan

As the Chief Marketing & Strategy Officer at Upright (formerly Fund That Flip), a leading fintech platform for real estate investors, I was responsible for translating the company\'s vision into action, both internally and externally. I helped drive the development of the why, what, and when of the overall company\'s strategic planning. I have over 12 years of marketing, operations, and strategy experience, focusing on fintech, investment management software, and marketing analytics. I\'ve helped lead the company in growing from seed investment to Series B and landing on the Inc. 5x in a row.My core competencies include developing and executing strategic marketing plans, leading cross-functional teams, creating and launching new products, and building strategic partnerships. I am also a multilingual professional with a background in Slavic studies, a former Fulbright scholar in Russia, and a published translator.Experience Leading: Strategic Initiatives, Strategic Communications, Enterprise Marketing, Product Marketing, Brand Marketing, Demand Generation, Project Management Office (PMO), Business Operations, Business Intelligence, Human Resources, Talent Acquisition, ComplianceSpecialties: Organizational Vision and Strategy, Strategic Initiative Prioritization, Marketing Service-Led and SaaS Products (B2B and B2C), Marketing Opportunities and Establishing Go-To-Market (GTM) Strategies, Scaling Organizations, Setting Organizational and Individual Objectives and Key Performance Indicators (KPIs)

Experience

1. Advisor

   Fiat Growth

   Jan 2024 — Present

Education

• Saint Petersburg State University

  Intensive Russian language and culture

  2009 — 2009

• Irkutsk State University

  Russian Language and Literature

• Kenyon College

  B.A., Major: Russian Studies with Highest Honors; Minor: Philosophy

  2006 — 2010

• Northwestern University

  M.A., Slavic Languages, Literatures, and Linguistics

  2011 — 2013

Skills

• Research
• Strategic Planning
• Leadership
• Grant Writing
• Microsoft Office
• Editing
• Data Modeling
• Nonprofits
• English
• Product Marketing
• Real Estate Marketing
• Sales Enablement
• Statistics
• Linguistics
• Predictive Analytics
• Russian
• Higher Education
• Strategy
• Policy Analysis
• Marketing Strategy
• Solution Marketing
• Digital Marketing
• Email Marketing
• Teaching
• International Education
• Data Analysis
• Social Media
• Project Management
• Social Media Marketing
• Literature
• Film Studies