Kendall Kosten

About Kendall Kosten

Strategic communications and media relations professional with 5+ years of experience working across professional services, finance, and e-commerce. Skilled in media strategy, content development, data-driven performance analysis, and translating complex ideas into compelling narratives. I am detail-oriented, organized, and analytical; above all, I enjoy collaborating with others to solve problems and build relationships.

Experience

1. Global Media Relations Manager

   Boston Consulting Group (BCG)

   Jan 2023 — Present · Boston, MA, US

   Develop and refine key messaging and storytelling for flagship thought leadership publications across seven BCG practice areas: Consumer; Industrial Goods; Travel, Cities and Infrastructure; Transformation; Corporate Finance & Strategy; Marketing, Sales, & Pricing; and the Center for Customer Insight• Craft press releases and media pitch templates, while coordinating media outreach across 45+ countries• Prepare key messages and briefings for executives, including CEO and CMO, ahead of events and media engagements• Serve as managing editor for weekly email newsletter highlighting BCG media coverage, sent to employees• Spearhead share-of-voice analyses across 20+ BCG practice areas, and C-suite benchmarking for executive team• Lead weekly strategy calls with BCG’s country-level PR teams to align on upcoming content, corporate news, and priority initiatives• Oversee BCG’s Corporate Newsroom page on bcg.com, including publishing press releases, identifying trending content, curating media mentions, and maintaining global media contacts and key resources• Coordinate external PR agencies to guide communications strategy, vet media opportunities, and ensure cohesive messaging across priority topics• Supervise and mentor the team’s interns

Education

• Northeastern University

  B.S. in Business Administration, Major in Marketing

  2014 — 2019

Skills

• Search Engine Optimization (SEO)
• Inbound Marketing
• Leadership
• Facebook
• Blogging
• Editing
• Events Coordination
• Microsoft Powerpoint
• Research
• Public Speaking
• Copy Editing
• Marketing
• Microsoft Excel
• Powerpoint
• Event Planning
• Cision
• Google Analytics
• Strategic Planning
• Sage 50 Complete Accounting
• Customer Service
• Teamwork
• Microsoft Word
• Microsoft Office
• Time Management
• Social Media
• Media Relations