Kendall Robinson
Manager, SRGM Trade Strategy
- Role
- Manager, Srgm Trade Strategy at The Hershey Company
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Kendall Robinson
Experienced SRGM Manager with a demonstrated history of working in the food & beverages industry. Skilled in communication, leadership, and teamwork.
Experience
Manager, Srgm Trade Strategy
Jul 2024 — Present
Led Large Format trade promotion optimization ($2B+ sales base) and supported development of customer investment strategies, influencing strategic decisions and driving profitable growth through advanced analytics and cross-functional collaboration with Sales VPs, Directors, and CSEs.• Expanded offer innovation capabilities (~$1.3M annual investment) across categories to identify new offer structures, combined with historical analytics to uncover actionable insights.• Delivered rigorous analyses for channel and customer promotional strategies with sell-in stories to support retailer negotiations, customer reviews, and trade-off decisions.• Leveraged pioneering tools (Enterra, Eversight, etc.) to build and commercialize channel guidelines and guardrails (for acquisitions and existing portfolio) and to optimize sales team effectiveness.
Education
Sebastian River High School
International Baccalaureate
2010 — 2014
The University of Iowa Tippie College of Business
Bachelor of Business Administration (B.B.A.), Finance
2014 — 2018
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.