Kendall Nickel
Head of Marketing, North America | E-Commerce Planning ★ Brand Management ★ B2C & B2B Advertising ★ Go-To-Market Strategy ★ Event Marketing ★ Campaign Management ★
- Role
- Head of Marketing, North America at Fidlock Usa
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Kendall Nickel
Hi, I’m Kendall - a strategic marketing leader who combines data-driven insights with…
Experience
Head of Marketing, North America
Nov 2023 — Present
Owns North American marketing strategy across B2C and B2B, driving execution tied to strategic growth objectives. Reports on North American KPIs and marketing strategy to global leadership to align priorities and drive shared growth. Drives performance across DTC, Amazon, and dealer networks through targeted, channel-specific campaigns. Manages ambassador and creator partnerships to build authentic awareness and trust. Creates and executes full-funnel campaigns across Google, META, Email, YouTube, and In-Store. Owns and maintains the annual marketing strategy and calendar. Develops sales tools for dealers, including promo kits, training decks, and a shared asset library. Collaborates with PR agency to drive earned media, product coverage, and long-term brand trust. Plans and directs content production, overseeing photo/video shoots for new launches and brand campaigns. Oversees budget planning and management, aligning spend with strategic priorities and campaign performance. Signed Fidlock USA’s first Professional Athlete to boost credibility and visibility in the cycling market. Produced a cross-brand experience at a trade show, The Sea Otter Classic, in partnership with 7 leading industry brands. Oversees static and motion ads development for national campaigns. Leads North American go-to-market for product launches in sync with global team.
Education
Quinnipiac University
Bachelor of Science - BS
2015 — 2019
Quinnipiac University
Master of Business Administration (MBA) AACSB Accredited - top 5% of Business Schools Worldwide)
2019
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