Kendall Leslie
Field Marketing Manager - Event Strategy and Project Lead
- Role
- Field Marketing Manager - Project and Program Lead at SHI International Corp.
- Location
- Phoenix, AZ, US
- LinkedIn followers
- 500 followers
About Kendall Leslie
Marketing and business development professional in high tech with expertise to improve brand perception, enhance customer relationships and experience, provide measurable ROI, achieve collaborative and cross functional goals, and present adequate solutions to internal and external business relations.
Experience
Field Marketing Manager - Project and Program Lead
Feb 2023 — Present · Austin, TX, US
Initiated, created, expanded, and manage the SHI Virtual Events Program, positively impacting growth in demand generation and business revenue-Design event success criteria and customer experience strategy for dedicated business segment-Cross-Functional collaborations to develop field event strategies-Partner with Sales, Product Marketing, Creative, Copy, and Partner Marketing to develop value proposition messaging and align SMEs to attend/speak- Outline event logistics and needs-Develop promotional materials, including emails, social media, and landing pages-Manage project planning and tasks-Manage Marketo program setup and lead management-Integrate top of funnel leads into campaigns-Managing field event attendance and supporting sales in promotional efforts-Report on field event performance and overall marketing impact regularly to stakeholders-Capture insights and feedback, internally and externally, to inform future field event strategy and messaging- Manage post-event strategy and communications-Experience using software tools such as Marketo, On24, Webex, PowerBI, Monday.com, Asana
Education
Barry University
Bachelor’s Degree, Business, Management, Marketing, and Related Support Services
Skills
- Interviews
- English
- Outlook
- Microsoft Office
- Sales
- Public Speaking
- Marketing Strategy
- Advertising
- Teamwork
- Sports
- Microsoft Word
- Social Media Marketing
- Microsoft Excel
- Powerpoint
- Accounting
- Research
- Communication
- Retail
- Time Management
- Critical Thinking
- Customer Service
- Social Networking
- Social Media
- Windows
- Marketing
- Leadership
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