Kendall Kerstein Trant

About Kendall Kerstein Trant

With nearly two decades of experience in event planning and program management, I lead the US Marketing Events team at Fortinet as the Director of US Events, Programs & Logistics. My role focuses on strategic planning, execution, and optimization of high-value events, from customer engagements to trade shows and sponsorship activations. Leveraging expertise in event management, program management, project management, and CRM, I collaborate with internal and external stakeholders to ensure seamless logistics and impactful outcomes. Committed to aligning events with organizational goals, I drive results that foster business growth and deliver meaningful experiences.

Experience

1. Director of Us Events, Programs and Logistics

   Fortinet

   Feb 2024 — Present

   Promoted within 4 months at Fortinet to lead the US Marketing Events team. Lead the strategic planning, execution and optimization of all US based events, including high-value events across the country. With a focus on creating impactful experiences, I oversee a dynamic team responsible for delivering events that align with Fortinet’s goals and drive business growth. My role involves collaborating with internal and external stakeholders, ensuring all logistics are happening, and analyzing performance metrics to ensure continuous improvement.Key Responsibilities:• Develop and execute the US events strategy, including high-value customer engagements, trade shows, and sponsorship activations.• Manage cross-functional teams to ensure seamless execution and alignment with marketing objectives.• Lead budget planning, forecasting, and resource allocation for all event-related activities.• Analyze post-event metrics and insights to optimize future events and measure ROI.• Collaborate with senior leadership and key stakeholders to ensure alignment with overall business goals.• Innovate new event formats and strategies to engage target audiences and elevate brand presence.I am passionate about building memorable event experiences that not only foster engagement but also strengthen our brand’s reputation in the marketplace.

Education

• West Virginia University

  Bachelor of Arts, Sociology

  2003 — 2007