Kendall Beatty
Brand Director @Happy Being
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WORK HISTORY
Brand Director @Happy Being
User-Generated Content and Paid Media Ads· Successfully designed and created UGC and paid media ads resulting in 3%-7% CTR and a 7% CR.Marketing Strategy· Strategized and implemented key marketing verticals, driving targeted marketing efforts to maximize brand impact.Brand Ambassador Program· Established and executed a comprehensive brand ambassador program, resulting in increased sales and thousands of online impressions.Social Media Management· Generated 500k+ impressions and fostered high engagement on social media platforms, through daily content creation, brand partnerships and influencer marketing.Email Marketing Optimization· Assisted in crafting and optimizing email marketing campaigns on Klaviyo, boosting customer retention and checkout rates, resulting in an 8% increase in sales from abandoned carts.Product Development· Oversaw the redesign of product labels and created in-box collateral for both product lines, resulting in improved consumer understanding and product education.Website and Landing Page Development Proficient in developing landing pages and website iterations that enhanced the customer journey and contributed to an overall marketing funnel improvement, achieving a 3% online conversion rat.eEvent Planning· Organized and facilitated in-person and virtual interviews/ webinars with leading medical doctors in the space.Internship Program · Designed and led a successful summer college internship program.Retail Management Opened 15 new retail accounts, while supporting our 400 other accounts through demos and in-store sampling.+ more.
EDUCATION
Universidad de Sevilla
Liberal Arts and Sciences/Liberal Studies
Penn State University
Bachelor's degree, Marketing
ABOUT KENDALL BEATTY
As Brand Director at Happy Being, I lead brand strategy, creative direction, and customer…
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