Ken Alexandre Coseto
Marketing Manager @ Remitly | Product Marketing, Digital Marketing, Lifecycle Marketing
- Role
- Marketing Manager at Remitly
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Ken Alexandre Coseto
With 10+ years of marketing experience, I specialize in lifecycle marketing, product marketing, and digital marketing. As Marketing Manager at Remitly, I lead the strategy and execution of lifecycle programs for new verticals, including Lending and Membership products, driving substantial user adoption and optimizing onboarding flows. My role involves designing comprehensive user journeys, creating scalable lifecycle systems, and enhancing pricing lifecycle strategies through robust experimentation frameworks. At Remitly, I have also spearheaded marketing program automation, reducing manual workloads while driving transaction growth through global campaigns and automated user reactivation journeys. My expertise in product, digital, and referral marketing, combined with a focus on data-driven strategies, enables me to contribute to impactful marketing initiatives that empower customer engagement and business growth.
Experience
Marketing Manager
Apr 2024 — Present · New York, NY, US
Lifecycle Marketing - New Verticals | Led strategy and execution of lifecycle programs for the Lending and Membership products driving 100k+ new adoptions in 6 months. Designed end-to-end user journeys, optimized onboarding flows, and built scalable lifecycle systems embedded into the product experience.Pricing Lifecycle Strategy & Experimentation | Owned lifecycle communication strategy and experimentation frameworks for pricing initiatives, improving price-change effectiveness by 40%.Marketing Program Automation & Growth Systems | Spearheaded automation of rate alert campaigns globally at scale, reducing manual workload by 95% and driving 15% quarterly growth in transactions. Built automated global winback journeys, reactivating 80%+ of dormant customers. Cross-functional Leadership | Partnered with Growth, Analytics, Engineering, Product Marketing, and Creative to align lifecycle programs with broader go-to-market strategy and product roadmaps.
Education
Ateneo de Manila University
Bachelor of Science (B.S.), Management
2010 — 2015
Xavier School
High School Diploma
2006 — 2010
Fordham Gabelli School of Business
Master of Science - MS, Marketing Intelligence
Skills
- Financial Modeling
- Online Journalism
- Creative Writing
- Research
- Project Management
- Microsoft Office
- Sales
- Corporate Finance
- Social Media
- Financial Analysis
- Business Development
- Copywriting
- Journalism
- Microsoft Excel
- Data Analysis
- Account Management
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