Ken Champa
General Manager & Marketing Executive | Seasoned CPG P&L Leader | Consumer Led, Fact Driven | People First Problem Solver
- Role
- Sr Director & General Manager Scott Brand Bath Tissue at Kimberly-Clark
- Location
- Neenah, WI, US
- LinkedIn followers
- 500 followers
About Ken Champa
I’m a seasoned General Manager and brand leader with 10+ years experience driving growth, innovation, and profitability while building a thriving team culture. My strength is taking on complex problems and aligning cross-functional teams to clear, fact-based strategies that drive action and achieve results.As a General Manager at Kimberly Clark, I’ve led brand building and business delivery for the multi-billion-dollar tissue portfolio including the VIVA®, SCOTT®, and COTTONELLE® Brands. In these roles I’ve led cross-function teams to deliver consumer insights, innovation, customer growth plans, and marketing execution that grew market share, net sales, and profits.I combine foundational experience as an auditor and CPA at PwC with brand building, sales, and general management experience at Kimberly Clark to take on challenges with creativity and discipline. From launching new product innovations and securing multimillion-dollar retail partnerships to leading operational transformations and scaling capacity with major CAPEX investments, I bring a proven ability to blend strategy with execution.I’ve built a reputation for an empathetic, humble approach that brings functions together with transparency of facts and candor to unlock the power of a team. I’ve applied this approach most often in the following areas:• Defining brand and portfolio strategy to maximize available resources• Energizing cross functional teams with clear prioritization and KPIs• Launching innovation to solve consumer problems and create category growth• Leveraging RGM and product mix to deliver growth and profitability• Transforming product claims and creative execution to increase marketing ROI• Leading SKU portfolio optimization to drive profit and production outputI hold an MBA in Marketing from WashU (St Louis) and BBA in Accounting from Notre Dame. Based in Neenah, WI, I am a husband and father of four- playing active roles as coach and volunteer in our Fox Cities community. Happy to connect for discussions on career, skill, and leadership development.
Experience
Sr Director & General Manager Scott Brand Bath Tissue
Mar 2024 — Present · Chicago, IL, US
Education
Washington University in St. Louis - Olin Business School
MBA, Marketing, Strategy
2008 — 2010
University of Notre Dame - Mendoza College of Business
BBA, Accountancy
2001 — 2005
Skills
- Team Leadership
- Us Hispanic Market
- Strategy Execution
- Digital Strategy
- Cross Functional Relationship Building
- Data Analysis
- Cross-Functional Team Leadership
- Marketing Strategy
- Multicultural Marketing
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