Ken Bonifay
Strategic Account Executive @Fullstory
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WORK HISTORY
Strategic Account Executive @Fullstory
Atlanta, GA, US
Excited to start this new chapter at FullStory, working with top brands to help them create better digital experiences. FullStory’s platform gives companies a clearer view of how users interact with their websites and apps—what’s working, where friction exists, and how to improve engagement.What I’m Focused On: • Partnering with enterprise and strategic accounts to uncover insights that drive real business impact • Helping brands use AI-driven behavioral analytics and session intelligence to enhance customer experiences • Building strong relationships and collaborating to ensure clients see measurable value from the platform • Developing strategic account plans to support growth and long-term successFullStory is redefining how companies understand digital interactions, and I’m looking forward to being part of that journey. If you’re thinking about how to improve your digital experience strategy, let’s connect.
EDUCATION
Georgia Institute of Technology
BS, Management
Kennesaw State University - Michael J. Coles College of Business
MBA
SKILLS
ABOUT KEN BONIFAY
Deliver the experiences your customers want - even the ones they aren\'t expecting. I help Fortune 100 Financial Services companies make data actionable by leveraging marketing technology and engagement solutions. In today\'s always-connected, socially-networked world, customer expectations have never been higher, and customer engagement never so challenging. Winning organizations are meeting the challenge by equipping their teams with analytics to better understand their customers to dynamically turn that intelligence into meaningful dialogue. Understand not only what your customers are doing, but why. Deliver real-time flow of insights and interactions.at scale. Empower marketers, sales and service leaders to coordinate interactions to create ongoing customer/client dialogs across channels. Infuse that dialog with real-time and mobile capabilities. Measure performance and predict outcomes to prioritize resources against the customers and moments that matter most to your business. Who am I?I am an experienced sales leader who is passionate about providing tools to marketers and business leaders so they can market more effectively with a simple, scalable and repeatable platform. I have a 20 year proven track record of leading teams and aligning solutions with business initiatives that positively impact the bottom line. My approach is consultative and collaborative; win-win engagements are what I strive for.Specialties: MarTech, AdTech, SaaS, AI, customer experience, digital marketing, predictive analytics, mobile, social, Leadership, Sales Management, marketing automation, loyalty, email marketing, behavioral targeting, digital analytics, enterprise software, internet marketing, social media, cloud, best practices, web analytics, data management, SMS, CRM, behavioral marketing automation, CX, enterprise sales, strategic planning, tactical planning, analytics, TCO, ROI analysis, Salesforce, SaaS, communication, collaboration and presenting.
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