Ken Robertson

About Ken Robertson

Where all think alike there is little danger of innovation.”― Edward AbbeyI eat content and technology. All day, every day. It\'s the fuel that keeps me humming. Digital technologies have been history\'s greatest accelerators of content production, distribution and connection. Consequently, I cast my lot with digital 20+ years ago. I haven\'t looked back. I\'m wired for the wired.I\'m not hung up on titles. Not a big fan of jargon. The first time I heard the word \"deliverable\" used in a marketing meeting at a software start-up 20 years ago, I laughed out loud.Digital marketing is a lot like parkour. Know where to land. It could be anywhere. Be nimble. Keep moving. This is especially true today with the proliferation of digital channels and platforms.\"Practitioners aim to get from one point to another in a complex environment,\" says Wikipedia in its parkour entry.#truthI\'ve managed teams in a variety of companies since Donkey Kong roamed the earth. My management principles are simple: be open, be kind. Openness lets innovation in; kindness lets it flourish.While I eat content and technology, I drink innovation. And I like to drink it until I\'m drunk on it. It\'s why I relish time with artists, writers, designers, thinkers, makers, and - in particular - developers. They really do *think different.*I do my best thinking when I\'m running. Omnivorous for art, science and talent in the digital space. All the usual career stuff is down below.

Experience

1. Director, Digital Experiences and Strategy

   Kyndryl

   Apr 2023 — Present · US

Education

• New England College

  Communication, Journalism, and Related Programs

Skills

• Program Management
• Cloud Computing
• Lead Generation
• Big Data
• Social Media Marketing
• Marketing
• Information Architecture
• Demand Generation
• Management
• Web Marketing
• Adobe Photoshop
• Search Engine Marketing (Sem)
• Digital Strategy
• Marketing Communications
• Web Development
• SEO
• Web Marketing Strategy
• Strategic Communications
• Search Engine Optimization (SEO)
• Digital Media
• Web Design
• B2b Marketing Strategy
• Enterprise Software
• Brand Development
• Sem
• Multi-Channel Marketing
• Analytics
• Software as a Service (Saas)
• Digital Marketing
• Web 2.0
• Adobe Illustrator
• Advertising
• Go-to-Market Strategy
• Website Development
• Integrated Marketing
• Strategy
• Brand Management
• Content Strategy
• Leadership
• Marketing Strategy