Ken Barbieri
Digital Marketing Expert | Business Development Professional
- Role
- SVP, Business Development at Affinity Solutions
- Location
- Arlington, VA, US
- LinkedIn followers
- 500 followers
About Ken Barbieri
Creative and results-driven professional with over 15 years of experience in Business Development and Strategic Management for both Fortune 500 and startup companies. Demonstrated expertise in creative product promotion, partnership and channel development, market research and new product development. Proven ability to execute strategic business plans, grow revenue and manage large or small teams to consistently save time and money. Effective communicator and enthusiastic mentor.Specialties: business development, partner development, strategic marketing, product management
Experience
SVP, Business Development
Feb 2023 — Present · Washington, DC, US
Affinity Solutions is the leading Consumer Purchase Data Platform. We provide comprehensive purchase insights and media measurement via fully permissioned, exclusive, real-time consumer purchase data. Affinity powers solutions for media, marketers, financial institutions, investment and consulting firms. We are on a mission to help our clients better leverage consumer demand signals at scale to drive superior business outcomes.
Education
University of Virginia
BS, Electrical Engineering
University of Arizona - Eller College of Management
MBA, Marketing
1994 — 1996
Skills
- Digital Media
- Strategic Partnerships
- Digital Strategy
- Strategy
- Audience Measurement
- Monetization
- Marketing Strategy
- Audience Segmentation
- New Business Development
- Mobile Devices
- Analytics
- Business Strategy
- Start-Ups
- Ad Networks
- Mobile Advertising
- Product Management
- Business Development
- Leadership
- Digital Marketing
- Online Advertising
- Partner Development
- Mobile Marketing
- Crm
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