Kenan Birsin
Product Management | Product Strategy | Agile Team Leadership | Strategic Planning | Customer\\nExperience
- Role
- Senior Director of Product Management - Omnichannel Experience, Verizon at Verizon
- Location
- Morristown, NJ, US
- LinkedIn followers
- 500 followers
About Kenan Birsin
As a Product & Digital Experience Executive, I specialize in leading teams in charge of creating seamless, customer-centric experiences by bridging digital and physical touch-points. With 15 years of experience in product and digital innovation, I’ve led large-scale transformations that drive eCommerce growth, optimize omni-channel engagement, and enhance self-service capabilities. My expertise features a strong specialization in designing frictionless customer journeys, leading the development of solutions in personalization, conversion optimization, and platform modernization. I also have excellent skills in leading efforts to translate complex technical systems into intuitive, user- friendly solutions that empower customers while driving measurable business results. Please contact me at any time to discuss how I may help to strengthen your company\'s product management organization. PROFESSIONAL ACHIEVEMENTS *Increased customer retention by 12% and generated $79 million in incremental business value, achieved by identifying and closing customer experience gaps.*Directed digital product management efforts that surpassed digital sales targets by 20%; produced a 30% digital sales mix and service transaction mix above 70%.*Generated more than $30 million in revenue and cost savings by leading initiatives to enhance Digital and Digital-to-Physical customer experiences.*Managed a $25 million operational budget and $50 million in capital investments to deliver the Juice by Verizon product, working in partnership with 12 external vendors.*Delivered over $140 million in cost savings and revenue growth through an optimization strategy for more than $25 million in annual capital expenditures, driving a 10-point increase in Net Promoter Score (NPS).*Improved conversion rates by 6% by driving AI-powered product innovations and testing emerging technologies.*Led 20 Product Managers and six Agile teams to re-platform verizonwireless.com, modernizing the digital shopping journey.
Experience
Senior Director of Product Management - Omnichannel Experience, Verizon
Apr 2021 — Present
Education
Colorado State University Global
Currently pursuing a Bachelor of Arts in Business Management, Graduating 2027
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