Kenneth Amundson

About Kenneth Amundson

Resourceful, forward-thinking communications leader with more than 20 years of managerial and media experience. Strategic planning. Extensive involvement in strategic planning at various operational levels resulting in increased product awareness, brand visibility, and market share. Issues management. Bring an astute sense of the impact of issues on organizations; able to evaluate and articulate significance of issues as evidenced by involvement with editorial boards. Media relations. Possess an insider’s understanding of news operations and how to build successful relationships in securing critical media coverage. Brand development. Use strong writing and editing skills to cultivate and reinforce brand visibility across all organizational touchpoints, including customers, stakeholders, the media, and the public. Campaign management. Experienced in launching marketing and cause-related campaigns using integrated approaches that include both traditional and online media. Public relations. Able to act as an organizational spokesperson in crafting strategic messaging, providing counsel to executives, and working effectively with a multitude of audiences and stakeholders.

Experience

1. Managing Editor

   Bizwest

   Jan 2016 — Present

   Manage news operations for BizWest, the business journal of Northern Colorado and the Boulder Valley (Boulder, Larimer, Weld, Broomfield counties). Oversee content creation, edit news stories for daily e-newsletters, monthly newspaper and numerous magazines and directories.

Education

• University of Phoenix

  Bachelor's of Arts