Ken Wilson

About Ken Wilson

Hayes Wilson Group LLCBusiness DevelopmentAs a dynamic Marketing and Managed Care Executive, I launch industry-first products and services that create business value and enable record-setting multimillion-dollar revenue growth. By delivering a mix of sales strategy and operational excellence, I expand organizational capability and strengthen competitive edge in highly regulated healthcare environments. Known as an open and collaborative leader who instills vision for growth among large external sales forces, relationship building with third-party commercial/government payers, and fostering mutual respect among stakeholders. I’ve optimized results by… Revitalizing sales operations at Alere, delivering 20% revenue growth. Rebranding Lumara and relaunched a specialty pharmaceutical product, tripling patient utilization, revenue and operating margins. Developing strategies to drive growth through M & As, new service implementation, and large national managed care agreements. Executed and managed over 500 contracts, valued at $1B+, with thought leadership on Women and Children’s health. Restructuring sales operations and building high energy, motivating sales teams that consistently exceeded revenue targets by ~40% YOY. Sponsoring new tools and training to build individual sales skills, promoting ~20% of team and retaining 98% of top talent. Crafting targeted messaging and marketing, and navigating complex health plans with Medicaid/Medicare and top contracted payers, including UnitedHealthcare, Anthem BlueCross/BlueShield, Cigna, Aetna, Humana, Centene Corporation, Amerigroup and AmeriHealth.Additional Competencies: Strategic Business Planning P&L | Budgets Business Transformation | Turnaround New Business Development Strategic Partnerships Managed Care Contracts Healthcare Management M&A Sales | Marketing Risk and Case Management Disease Management Health Plan Account Management Product Launch | Pricing

Experience

1. Founder Owner

   Hayes Wilson Group Llc

   Oct 2018 — Present · Blue Ridge, GA, US

   Business Development for all small to medium sized organizationsBusiness development services designed for companies looking to create cost-effective operating solutions. As technology continues to advance our team works closely with each client to determine enhanced strategies to improve the companies growth. In addition to our business development services the team provides specific initiatives to assist leadership in organizational and business transformation. Whether it\'s a new product/service or the relaunch of an existing, The Hayes Wilson Group has the experience to assure company goals are met.Media Management:Whether it is delivering a specific message on behalf of our current clients or the creation of websites to include complete marketing/branding strategies, our team can build out a complete media management strategy to assist any business type using all social media platforms.Business Development:Creating efficiencies in every aspect of your business from sales, marketing, operations, finance, technology, training and more.

Education

• Capital University

  BA Bus Adm, Marketing, Business Administration

Skills

• Managed Care
• Strategic Planning
• Disease Management
• Strategy
• Leadership
• Product Launch
• New Business Development
• Health Policy
• Account Management
• Healthcare Industry
• Selling
• Start-Ups
• Healthcare
• Business Development
• Cross-Functional Team Leadership
• Healthcare Consulting
• Marketing Strategy
• Healthcare Management
• Medical Devices
• Medicare
• National Accounts
• Healthcare Information Technology
• Team Building
• Hospitals
• Sales Management
• Home Care
• Medicaid
• Sales
• Selling Skills