Ken Weidaw

About Ken Weidaw

Growth-focused marketing executive with 20+ years of experience leading brand strategy, performance marketing, CRM, and marketing automation across national, franchise, and multi-location service organizations.I specialize in scaling integrated marketing systems that drive customer acquisition, improve conversion and retention, and deliver measurable revenue growth. My experience spans both agency and in-house leadership roles, managing nine-figure advertising funds and multi-million-dollar budgets while building high-performing teams across paid media, SEO, local marketing, lifecycle marketing, and marketing operations.I bring deep expertise in franchise marketing, private-equity-backed growth environments, and AI-driven automation. I have led CRM implementations, customer journey redesigns, and data-driven optimization initiatives that modernize marketing infrastructure and increase marketing ROI across distributed owner networks.Currently Head of Marketing for Precision Garage Door Service within the Neighborly platform, I lead national brand strategy, performance marketing, digital product collaboration, and enterprise marketing automation initiatives supporting franchisee revenue growth across a multi-brand home services organization generating $4B+ in system-wide sales.BA in Marketing and Communications, Penn State University. International studies at the University of Cologne. Active speaker and contributor on digital transformation, AI in marketing, and franchise growth strategy.

Experience

1. Head of Marketing

   Neighborly®

   Nov 2025 — Present · Irving, TX, US

   Neighborly® is the world’s largest home services company, uniting 30+ trusted brands across 19 service verticals with a network of over 5,500 franchises in 6 countries. Servicing 2.5 million properties annually and generating $4.1 billion in system-wide sales.

Education

• Penn State University

  BA

• Universität zu Köln / University of Cologne

  International Business