Ken Villard
Demand Generation & Growth Marketing | Digital Advertising | Media Planning & Budgeting |Operational Efficiency | Automation | Team Leadership |
- Role
- Associate Marketing Director at Zimmerman Advertising
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
Experience
Associate Marketing Director
Feb 2024 — Present · US
New customer acquisition.• Led a paid search team at Zimmerman Advertising, optimizing for efficiency and effectiveness in campaign strategy.• Implemented automation and scripts to enhance team productivity, reducing errors and overspend.• Conducted in-house meetings, provided expert consultation, and continuously optimized campaign strategy for successful outcomes.• Took the lead on auxiliary accounts, making search the top performing channel for those clients.•In house the implementation of programmatic buys for channels such as YouTube TV.•improved strategy through a full funnel approach by utilizing Pmax and Dgen.
Education
Santa Fe College
Bachelor of Business Administration - BBA, Business Administration and Management, General
2013 — 2017
Skills
- Process Improvement
- Microsoft Word
- Microsoft Office
- Project Management
- Management
- Powerpoint
- Microsoft Excel
- Training
- Leadership
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