Ken Vien
Senior Director Marketing Science @OMD
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WORK HISTORY
Senior Director Marketing Science @OMD
EDUCATION
Questrom School of Business, Boston University
Bachelor, Business Administration
SKILLS
ABOUT KEN VIEN
Strategic executive with 15+ years of experience leading data science, advanced analytics, and customer platform strategy across Fortune 500 brands and digital-first innovators. I specialize in transforming data into growth engines—architecting enterprise data platforms, deploying predictive modeling at scale, and aligning analytics with C-suite priorities to fuel omnichannel success. I’ve led global analytics teams (up to 60+) and built end-to-end ecosystems that drive loyalty, retention, personalization, and ROI. From designing multi-touch attribution frameworks to building CDPs, BI dashboards, and measurement models, I turn complexity into clarity—and data into action. Recent wins include:• Directed $400M+ paid media analytics strategy for Gap Inc.\'s brand portfolio (Old Navy, Athleta, Banana Republic, Gap)• Delivered $120M+ incremental sales through loyalty segmentation and AI-driven CRM at Ahold USA• Built global eCommerce analytics function for 7 brands in 10 markets (MGA Entertainment)• Scaled CRM + predictive marketing for QSR and CPG brands, improving LTV, churn, and digital revenue🧠 My leadership spans loyalty ecosystems, marketing attribution, digital transformation, customer insights, and the architecture of scalable, future-ready data platforms.Let’s connect if you\'re interested in how data strategy can unlock enterprise value.
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