Ken Seiter

About Ken Seiter

Ken is Vice President of Marketing Communications, for the Toy Industry Association, responsible for the development, implementation and oversight of the Association’s communications strategies, key messaging and brand integrity programs such as The Genius of Play. He is also an Adjunct Professor at the University of Bridgeport and a Mentor for students at Baruch College.Previously, Ken served as Chief Marketing Officer for the Specialty Food Association (SFA) and oversaw the creation of the Association’s new brand, as well as the execution of communications plans for SFA’s trade shows, educational programs, membership outreach and media engagement. He was also responsible for the Association’s annual sofi™ Awards program, which honors the best in specialty foods at the Summer Fancy Food Show. Prior to joining SFA, Ken held a variety of positions at Kraft Foods, where he ran marketing communications services for the foodservice division, oversaw consumer promotions for multiple brands, and introduced integrated marketing communication. Additionally, he has 25 years of advertising experience, having worked for a number of agencies on high-profile food accounts. Ken holds a master’s degree in educational psychology from the University of Minnesota and a Bachelor of Arts degree in marketing / English literature from Baruch College and the City College of New York. He lives in Stamford, CT with his wife and is the father of two children.

Experience

1. Executive Vice President of Marketing Communications

   The Toy Association

   Aug 2014 — Present · New York, NY, US

   Responsible for the development, implementation and oversight of the Association\'s communications strategies, key messaging, strategic initiatives and brand integrity programs.

Education

• University of Minnesota

  MA, Educational Psychology

  1973 — 1975

• Baruch College

  BA, Marketing/English

  1968 — 1971