Ken Schroeder

Director, Strategic Partnerships - Costa Coffee U s @The Coca-Cola Company

Atlanta, GA, US

Lead developing value based partnerships with large national customers to enable them to provide a unique, premium coffee experience for their consumers and employees. Involves engagement with senior leaders across the customer\'s organization to evaluate their current coffee offering vs key competitors and create a unique differentiating experience to drive sales, profit, guest and employee satisfaction. Key focus channels include Leisure & Entertainment, Hospitality, Foodservice, Lodging and Convenience Retail. Lead the creation and execution of launch programs to drive awareness, trial and build a loyal consumer base for Costa and the partner. Secured over outlets for Costa\'s Proud to Serve program with partners such as AMC Theatre, HMS Host, Legoland and more.

Indiana University Bloomington

Master of Business Administration - MBA, Marketing