Ken Caldwell

About Ken Caldwell

I have extensive experience in CTE (Career Technical Education) b2b and educational…

Experience

1. Western Region Sales Manager

   Festo Didactic - North America

   Jan 2015 — Present · US

   Responsible to increase Festo’s market share in the sale of technical education products- Manage sales activity of Festo products and services for customers and the dealer channel- Provide product knowledge to assist with a better understanding of the Festo portfolio- Present at speaking engagements and conferences where a Festo Ambassador is required- Determine and manage regional exhibition needs and activities- Learn and educate customers and dealers where competitive concerns exist- Assist and direct Festo Dealers in the district, in order to achieve quotas and goals- Advise in matters concerning sales and promotional activities- Participate in sales activities with the appointed sales reps in the territory- Participate in sales calls to customers to ensure that relationships are consistent with overall corporate objectives and to monitor performance of Festo dealers- Develop and qualify a sales forecast for the district to ensure an accurate sales pipeline- Manage dealer activities to ensure district projections are met- Monitor accounts to analyze customer needs and cross-sell products- Conduct meetings which can include training sessions, performance review of dealer sales Reps- Develop sales strategies to increase sales within region- Represent Festo at trade shows. Demonstrate and promote products- Liaise between Marketing, Sales and Support departments to ensure customer and company needs are met.