Ken Melendez
Senior Manager, Sales Analysis and Compensation at OUTFRONT Media
- Role
- Senior Manager, Sales Analysis and Compensation at OUTFRONT Media
- Location
- Union, NJ, US
- LinkedIn followers
- 500 followers
About Ken Melendez
Strategic planning without data is just \"strategic hoping\"—and hope is not a strategy.I have dedicated my career to ensuring businesses move with precision. By leveraging statistical analysis, forecasting, and predictive modeling, I transform raw data into actionable roadmaps that enhance processes and predict consumer behavior.While much of my success has been built within the telecommunications industry and now the Out of Home (OOH) advertising industry, the core of my work—benchmarking, SQL-driven analysis, and KPI establishment—is built to scale across any modern business environment.Core Competencies:Analysis & Tools: SQL, Cognos, Siterra, Microsoft Office.Strategic Finance: Budgeting, Sales Quota Setting, Compensation Management.Communication: Fully Bilingual (English/Spanish).Education: BBA in Finance.I am a collaborative business partner who believes in building employer loyalty and client trust through transparency and accuracy. Let’s connect if you’re looking to turn your data into a competitive advantage.
Experience
Senior Manager, Sales Analysis and Compensation
Jan 2021 — Present · New York, NY, US
Currently manage sales analysis projects and lead the annual and monthly budget development process to ensure sales execution and achievement of company growth objectives. This is accomplished by partnering with Finance and Sales Leadership to review client account assignments for each Account Executive. Review commission plan performance for our Commercial and Enterprise teams and ensure compliance is met. Should concerns arise, raise them along with recommended course of action to operational leaders for future adjustments.Research requests that employees submit that may impact their compensation or budgets. Certain requests require further review, of which I lead a quarterly review meeting where these requests are presented to senior leadership to determine a decision and course of action. Create and develop various types of sales reporting that provide visibility into company performance at a national, regional and individual market level.Select Accomplishments Include:• Becoming a trusted partner with Finance, HR and our Commissions Team in developing compensation targets for Account Executives while also calculating and administering various incentive payments.• Establishing a strong partnership with our sales leaders nationally creating efficiency in our monthly and annual budget processes while also working together to resolve other concerns that arise.• Leading and developing a Business Analyst to become a trusted business partner for all levels within the company.• Responsible for monthly and annual budget/compensation setting for 350+ Account Executives nationally.• Developed several excel models utilizing VBA macros to communicate sales performance on specific company initiatives to sales management.
Education
Pace University - Lubin School of Business
Bachelor of Business Administration - BBA, Finance, General
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