Kenneth Killian
- Role
- Senior Digital Strategy & Analytics Consultant at Epsilon
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Kenneth Killian
I love digital marketing and helping people! Let\'s make something great! As a…
Experience
Senior Digital Strategy & Analytics Consultant
Feb 2021 — Present
Delivering omni-channel strategies for brands and therapeutic areas and ensuring those strategies are pulled through during execution for healthcare clients. Skills include planning personalized customer experiences across all addressable and anonymous channels (accent on data and digital). • Manipulate, analyze and visualize data to reveal trends in program performance (HCP / patient) relative to the defined strategy and identify key opportunities for improvement. • Owning an end-to-end reporting workstream which responsibilities include: data pulling from multiple tools, data cleaning and standardizing, aggregating and joining large data sets together to pull together a story of client\'s site web media performance. • This person will be responsible for not only pulling reports and analyzing data but also focusing heavily on crafting visually beautiful insight driven presentations with recommendations. • Responsible for the analysis, data mining and insight generation of the client\'s online marketing campaigns and initiatives. Media channels include, but not limited to, Organic Search, Paid Search, Display, Email and Social Media. • Collaborates closely with media agency counterpart to discuss data issues, drive insight generation and optimizations • Manages the development and generation of custom or ad-hoc reports based on client requests • Accessing and analyzing digital marketing data from a variety of analytic tools (Website, media automation platforms, Data Exports etc.) in order to create these customized reports and dashboards. In some cases, this data will be delivered to you. • Identifying potential data quality issues; responsible for quality assurance testing and guidance for correction of any issues that are observed
Skills
- Marketing Strategy
- Microsoft Word
- Sales
- Microsoft Powerpoint
- Public Speaking
- Blogging
- Digital
- Google Analytics
- Leadership
- Management
- Digital Strategy
- Marketing
- Spss
- Marin
- Google Tag Manager
- Research
- Digital Marketing
- Risk Management
- Microsoft Office
- Data Analytics
- Direct Sales
- Digital Media
- Tableau
- Ms Excel Pivot Tables
- Analytics
- Powerpoint
- Market Research
- Social Media
- Google Adwords
- Communication
- Microsoft Excel
- Teamwork
- Customer Service
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