Ken Johnson
- Role
- Director of Marketing at Sonoco
- Location
- Hartsville, SC, US
- LinkedIn followers
- 500 followers
About Ken Johnson
Marketing professional with fifteen years of experience in consumer packaged goods. Known…
Experience
Director of Marketing
Apr 2014 — Present
Leading end-use market development and marketing services function for $2.4B Consumer Packaging / Display divisions. Responsible for defining market strategies, value proposition and new innovations to drive growth in priority markets globally.
Education
Marquette University
MBA, Business
1993 — 1998
University of Wisconsin-Whitewater
BBA, Business Administration / Computer Science
1986 — 1990
Skills
- Strategic Planning
- Competitive Strategies
- Brand Management
- Product Launch
- Competitive Analysis
- Forecasting
- Market Analysis
- Trade Marketing
- Pricing Strategy
- Pricing
- Brand Architecture
- Positioning
- Shopper Marketing
- Marketing Strategy
- Marketing Research
- Customer Insight
- B2b Marketing
- Segmentation
- Marketing Management
- Situation Analysis
- Market Research
- Market Planning
- Agency Relations
- Brand Development
- Marketing
- P&L Management
- Marketing Communications
- Fast-Moving Consumer Goods (Fmcg)
- Packaging Design
- Global Product Management
- Customer Engagement
- Brand Equity
- Global Marketing
- Fmcg
- Team Leadership
- Packaging
- Launching of New Products
- Strategy
- Product Development
- Business Strategy
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