Ken Heinsohn
Performance Manager @Lotlinx
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WORK HISTORY
Performance Manager @Lotlinx
US
Partner with dealer principals and executive teams to drive inventory velocity through Lotlinx’s AI-powered digital advertising platform. Provide strategic consulting and executive-level reviews focused on VDP engagement, net-new shopper reach, and aged inventory reduction.Key AchievementsIncreased sell-through rates for underperforming stores by 15–25% within 90 days, reducing reliance on heavy discounting.Spearheaded data-driven performance reviews that led to sustained inventory turn improvements across 30+ rooftops.Improved dealer team adoption of AI-driven campaigns, raising lead-to-sale conversion rates by up to 30%.Advised regional dealer groups on marketing spend allocation, achieving double-digit ROI improvements.
EDUCATION
Franklin K. Lane High School
General Education, Finance, General
New York University
Bachelor of Business Administration - BBA, Business/Managerial Economics
SKILLS
ABOUT KEN HEINSOHN
I am an automotive executive and performance leader with over 24 years of experience driving dealer profitability, growth, and digital transformation across both retail operations and SaaS platforms.Unlike many in this space, I’ve lived on both sides of the industry. I’ve run dealerships as a General Manager and Executive Manager, overseeing multi-store operations with full P&L responsibility. I’ve also served as a Performance Manager with Lotlinx and vAuto, advising dealer groups nationwide on how to accelerate inventory velocity and maximize digital ROI.This dual perspective allows me to help organizations:Increase sell-through and reduce aged units by double-digit percentagesBoost gross profitability in both front-end sales and F&I performanceAdopt digital retailing and AI-driven marketing strategies that convert online traffic into showroom buyersDevelop leadership teams that build accountability, culture, and long-term successWhat sets me apart is the ability to bridge the boardroom and the showroom. I understand the realities of running day-to-day operations while also driving strategic growth through data, AI, and digital platforms.I thrive on building relationships, solving complex challenges, and helping dealerships sell smarter, faster, and more profitably.
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