Ken Barraza
CPG Ecommerce Strategist | Business Leader | Digital Evolution Champion | Profits & The Arts
- Role
- Stealth at Stealth Startup
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Ken Barraza
Ambitious, strategic and innovative CPG eCommerce leader with 10+ years of transforming legacy brands into digital-forward organizations. Highly entrepreneurial with history of building digital teams from the ground up. Success with iconic American mega-brands and retailers including Colgate-Palmolive, Kraft Heinz, Walgreens, Amazon, Walmart.com, Walgreens and Instacart. Expertise in establishing and optimizing company-wide processes to drive efficiency and transparency across teams, brands, vendors, and retailers. History of optimizing narrative-based, SEO-rich content development and deployment across thousands of products and 70 brands to drive consumer engagement, awareness and conversion. Proven ability to implement and consolidate big data to deliver key insights and enable intelligent business decisions. Tech-savvy with proficiency across multiple marketing and analytics platforms. Capable team leader, trainer and coach with demonstrated ability to mobilize teams and influence executive stakeholders. Bilingual Spanish-English with knowledge of the Hispanic market and exceptional cross-cultural savvy.SPECIALTIES: E-commerce FMCG / CPGContent MarketingDigital Marketing & AdvertisingProcess ImprovementP & L / Financial ManagementBusiness Development & SalesTraining & DevelopmentThought LeadershipTechnology StackProject ManagementProcess Mapping
Experience
Stealth
Jun 2020 — Present · Chicago, IL, US
Education
Western Michigan University - Haworth College of Business
Bachelor of Business Administration (BBA)
Skills
- Management
- Debt Collection
- Microsoft Excel
- Skip Tracing
- P&L Management
- Spanish
- Vba
- Business Strategy
- Forecasting
- Jda
- Leadership
- Retail Banking
- Retail Category Management
- Consumer Products
- Online Retail
- Training
- Consumer Package Goods
- Nielsen
- Shopper Marketing
- Data Analysis
- Microsoft Office
- Sales
- Hispanic Market
- Category Insights
- Social Media
- Retail
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