Ken Conte

About Ken Conte

I have the pleasure of watching my partners grow by sharing my experience, suggesting…

Experience

1. Director of Sponsorship

   Four Corners Motorcycle Rally

   Jan 2024 — Present · Durango, CO, US

   As Director of Sponsorships for the Four Corners Motorcycle Rally—one of the most iconic motorcycle events in the U.S—I have been responsible for developing, securing, and managing strategic partnerships that fuel the success and sustainability of the rally.Key Contributions & Achievements:Raised critical sponsorship dollars across multiple years, securing multi-tier partnerships with national and regional brands including Harley-Davidson, Progressive Insurance, Rider Justice, Monster Energy, Coors, Jack Daniel’s, Law Tigers, Liquid Death, and 805 Beer.Negotiated and executed sponsorship packages with multi-year commitments, ensuring strong ROI for partners through targeted activations, naming rights, and high-visibility branding.Created concepts and implemented custom sponsorship decks, proposals, and activations, aligning partner objectives with unique rally experiences such as flat track races, rodeos, concerts, VIP lounges, and motorcycle giveaways.Expanded cash and in-kind support, including product integrations, on-site activations, and digital marketing collaborations that amplified partner visibility and attendee engagement.Developed metrics and reporting systems to track sponsor ROI, measure impressions, and demonstrate value for ongoing and renewed commitments.Collaborated with co-owners and production teams to integrate sponsorship seamlessly into the attendee experience while maintaining the authenticity of the rally community.Strengthened relationships with long-standing partners while attracting new categories (e.g, craft beer, energy drinks, and lifestyle brands) to diversify sponsorship revenue streams.Skills Applied:Strategic Partnerships • Sponsorship Sales & Negotiation • Event Marketing • Brand Activation • Contract Development • Revenue Growth Strategy • Relationship Management • ROI & Impact Reporting

Education

• Colorado State University

  BA

  1991 — 2001

Skills

• Art
• Trade Shows
• Feature Articles
• Press Releases
• Digital Media
• Sponsorship
• Marketing Communications
• Creative Writing
• Publications
• Fine Art
• Social Media Marketing
• Marketing
• Brand Management
• Content Strategy
• Marketing Strategy
• Copywriting
• Journalism
• Networking
• Video Production
• Blogging
• Playwriting
• Podcasting
• Blogger
• Strategy
• Magazines
• Online Marketing
• Public Relations
• Editorial
• Media Relations
• Publishing
• SEO
• Photography
• Brand Development
• Screenwriting
• Art Direction
• Newsletters
• Entrepreneurship
• Social Networking
• Brand Awareness
• Strategic Partnerships