Kemi Akeju Chavez
Director, Brand & Communications Strategy @Blue Federal Credit Union
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WORK HISTORY
Director, Brand & Communications Strategy @Blue Federal Credit Union
Serves as steward of the brand\'s voice and vision. Responsibilities include aligning comprehensive brand strategy with the credit union\'s mission, core values, and overarching business objectives. Manages all aspects of corporate communications, and ensures every message broadcasted externally resonates with and supports the long-term organizational goals. Built and launched the credit union’s first financial education ecosystem serving members, staff, and community partners; oversaw curriculum, brand, content, and go-to-market strategy.
EDUCATION
Grand Canyon University
Master of Business Administration (M.B.A.), Marketing
College for Financial Planning
Accredited Behavioral Finance Professional
California State University, Los Angeles - College of Business and Economics
Bachelor of Science (B.S.) , Marketing w/ Economics Minor
SKILLS
ABOUT KEMI AKEJU CHAVEZ
I am an experienced, solution-focused brand and marketing strategist with a demonstrated history of creating successful branding, communication and sales programs in financial service, legal, publishing and non-profit industries. I\'ve cultivated extensive leadership skills, having managed diverse, high-performance marketing and sales teams with a strong focus on providing professional development and growth opportunities for staff.Highly collaborative, I partner with cross-functional departments, leadership and stakeholders to develop and implement solutions that boost client attraction, retention and online engagement – consistently delivering strategies that improve efficiency and management of implementation activities.Expertise includes: Branding Strategy, Communications, Online Engagement, Client Engagement, Process Improvement, Client Retention, Relationship Management, Staff Training, Business Development, Strategic Planning, Event Management, Database Management, Market Research, Team Leadership, Partner Development
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