Kylie McFadden

About Kylie McFadden

I\'m a senior content strategist with 8+ years of experience helping brands find their voice and use it consistently across every channel.I\'ve led content strategy and brand voice development at Truist and Lowe\'s, working across digital, email, social, in-store, and campaign channels. I\'m equally comfortable in the creative weeds and the strategic conversation: writing the headline and building the framework that makes it scale.What I do best-Develop and operationalize brand voice and editorial guidelines-Lead content from brief to launch across cross-functional teams-Build content systems and workflows that improve consistency and efficiency-Shape messaging strategy for campaigns, product launches, and lifecycle marketingI\'m currently open to senior content strategist, editorial, or brand voice roles where I can own the work end-to-end and help build something worth reading.Let\'s connect: k••••••••@gmail.com

Experience

1. Senior Content Marketing Strategist

   Truist

   Jan 2025 — Present · Charlotte, NC, US

   Champion brand’s verbal identity principles through effective content strategy, writing, and editing, peer review, agency consultation, ongoing training and education- Develop and execute content strategies to meet marketing objectives - Apply behavioral science principles to determine the appropriate tactics for our various audiences and channels- Write and edit websites, applications, emails, videos, articles, reports, naming exercises, social media, ads, brochures, direct mail, and other marketing or service channels- Collaborate with business partners, marketing and brand strategists, designers, legal and compliance partners, and other key stakeholders to deliver distinctive client experiences with compelling content- Practice quality assurance procedures to maintain content integrity and ensure that content meets project specifications and standards

Education

• University of Mississippi

  Bachelor of Science (B.S.), Integrated Marketing Communications

  2013 — 2017

Skills

• Grammar
• Microsoft Office
• Public Relations
• Marketing
• Ap Style
• Event Planning
• Microsoft Excel
• Italian
• Communication
• Google Analytics
• Public Speaking
• Adobe Creative Suite
• Storytelling
• Customer Service
• Newspapers
• Facebook
• Adobe Photoshop
• Search Engine Marketing (Sem)
• Wordpress
• Editing
• Indesign
• Search Engine Optimization (SEO)
• Microsoft Word
• Ap Stylebook
• Adobe Illustrator
• Social Media Marketing
• Opentable
• Social Media
• Journalism