Kemar Strong-Swaby
Chief Creative Officer Co-founder @Scotch Boyz
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WORK HISTORY
Chief Creative Officer Co-founder @Scotch Boyz
New York, NY, US
As Co-founder and Chief Creative Officer of Scotch Boyz, I helped build a brand that started with four friends in Jamaica and grew into an internationally recognized name, with products sold in 500+ Target stores across the U.S. Our mission was to bring bold, authentic Jamaican flavors to the world, and through strategic branding, market positioning, and community engagement, we achieved significant growth both locally and abroad.In Jamaica, we started as the \"new kids on the block,\" competing against well-established brands. By focusing on grassroots marketing, engaging with local communities, and developing standout packaging, we established Scotch Boyz as a household name.In the U.S, we overcame major logistical and market-entry challenges, supported by a Shea Moisture business grant and incremental wins like our Amazon store launch, a feature for Black History Month, and appearances on QVC. Our perseverance allowed us to break out of the \"ethnic\" aisle and secure placement in mainstream retail, including Target, World Market, etc where Scotch Boyz now thrives as a premium, versatile condiment brand.
EDUCATION
Pratt Institute
Master of Science - MS, Communication Design
Edna Manley College of the Visual and Performing Arts
B.F.A, Visual Communication
SKILLS
ABOUT KEMAR STRONG-SWABY
With a diverse background spanning global corporations like Apple Inc. and boutique agencies, and co-founding a successful business, I bring a unique blend of design leadership and entrepreneurial expertise. I’ve developed a deep understanding of scaling brands, driving creativity, and aligning design with business strategy.At Apple, I gained experience in global design projects, mastering user-centered design and brand consistency. In boutique agencies, I led creative campaigns and crafted brand identities, honing my ability to adapt and solve complex challenges.At Everyday Health, as Senior Design Director, I developed a global design system that unified multiple brands and enhanced cross-functional collaboration. This role further deepened my expertise in growing a brand within a fast-paced corporate environment.Alongside this, I co-founded Scotch Boyz, a Jamaican-based company. We grew the brand from the ground up and expanded into the U.S. market, securing distribution in 500+ Target stores. The entrepreneurial journey gave me hands-on experience in building a brand from scratch and scaling it internationally.Key Highlights:Design roles at Apple Inc. and boutique agencies, mastering creative execution and brand strategy.Senior leadership at Everyday Health, driving brand growth through systemized design.Co-founder of Scotch Boyz, expanding a Jamaican brand into the U.S. market.I’m passionate about creating scalable, impactful design solutions that balance creativity with business objectives.Let’s connect to explore design-driven growth opportunities.
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