Kelvin Chiang
Results driven marketing professional of 15+ years seeking opportunity to be member of an innovative marketing team
- Role
- Manager, In-theatre Marketing at Prime Video & Amazon MGM Studios
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
Experience
Manager, In-theatre Marketing
Prime Video & Amazon MGM Studios
Sep 2025 — Present · Culver City, CA, US
Spearhead the development and execution of innovative marketing strategies across multiple channels, while building and maintaining crucial relationships with exhibitors and partners. I manage in-theater marketing specific initiatives for film promotions, oversee campaign budgets and ensure alignment with broader studio objectives.Key Areas of Responsibility- Marketing Strategy & Execution- Direct comprehensive theatrical marketing campaigns for studio releases- Design and implement innovative promotional strategies across multiple channels- Oversee title-specific marketing programs and on-screen promotional content- Lead digital and social media activations and in-theater events- Partnership & Relationship Management- Develop and maintain strategic relationships with exhibitors and key partners- Negotiate partnerships to create value-driven promotional opportunities- Establish new revenue streams through creative collaborations- Drive business growth through strategic alliancesTeam & Project Leadership- Lead and mentor the In-Theatre Marketing team- Manage resource allocation and campaign budgets- Drive cross-functional collaboration with studio marketing teams and external agencies- Ensure efficient execution of marketing initiativesPerformance & Analytics- Track and analyze campaign performance metrics- Measure ROI on marketing initiatives- Monitor market trends and competitive landscape- Implement industry best practices
Education
California State University, Fullerton
Bachelor of Science (BS), Business Administration -- Marketing
2004 — 2008
Skills
- Digital Media
- Television
- Entertainment
- New Media
- Pitching Ideas
- Media & Entertainment
- Organizational Effectiveness
- Close Attention to Detail
- Digital Marketing
- Project Management
- Project Planning
- Video Production
- Drafting Proposals
- Marketing
- Quick Study
- Team-Oriented
- Project Coordination
- Digital Distribution
- Thinking Outside the Box
- Film Production
- Social Media
- Multi Tasking
- Cold Calling
- Work Independently with Minimal Supervision
- Operational Streamlining
- Learning Quickly
- Social Media Marketing
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