Kelvin Reyes
Director of Ecommerce @ Zenwise | Scaling CPG Brands | DTC Growth Enthusiast
- Role
- Director of Ecommerce at Zenwise
- Location
- Orlando, FL, US
- LinkedIn followers
- 500 followers
About Kelvin Reyes
As Director of Ecommerce at Zenwise, I combine my founder\'s experience with corporate strategy to drive strategy and omnichannel growth for health & wellness brands. My approach? Test fast, scale what works, and never lose sight of the P&L.My background is pretty unique, I literally raised $10K playing video games in college to launch my own Amazon FBA business, then scaled it to a six figure business. That hands-on experience taught me the operational realities that most miss: inventory management, supplier relationships, Amazon\'s ever-changing algorithms, and what it actually takes to compete in saturated categories.Now I help CPG companies navigate the complexity of DTC growth while building sustainable customer acquisition & retention systems. Whether it\'s optimizing conversion rates, expanding into new marketplaces, or integrating data-driven decision making across teams, I focus on what moves the needle.
Experience
Director of Ecommerce
Mar 2024 — Present · US
Education
Penn State University
Bachelor of Arts - BA, Multi/Interdisciplinary Studies
2012 — 2015
Penn State University
Bachelor of Arts - BA, English Language and Literature, General
2012 — 2015
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