Kelsi Y.
Social Media Manager @Zeta Global
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WORK HISTORY
Social Media Manager @Zeta Global
Los Angeles County, CA, US
Create and execute on organic social media strategies across owned channels (LinkedIn, Instagram, X, Facebook, YouTube), with a focus on LinkedIn• In year one, grew Zeta\'s LinkedIn audience by 98%(+39k followers) and lifted average engagement rate by 94% through organic content• Work cross-functionally with teams like Comms & PR, Content Marketing, Events, Product Marketing, People & Culture, and more to amplify key company initiatives• Collaborate with internal creative team members, marketing agencies, and freelancers to create engaging social video, animations, carousels, and static graphics• Manage full-time and part-time social media interns through summer and winter semesters• Test and learn with new content types and formats, reporting on social metrics each month• Oversee organic social media budget for boosting, freelance work, potential UGC/influencer opportunities, and other social media needs• Onboard new content creation and listening tools for optimal team efficiency
EDUCATION
Northeastern University
Bachelor of Science in Business Administration, Concentrations: Marketing and Management Information Systems (MIS), Minor: Music Industry
SKILLS
ABOUT KELSI Y.
Hi there I\'m Kelsi, an LA-based marketing manager with 7+ years of experience in social media, campaign management, and content creation! Throughout my career, I\'ve been able to build muscle in project, relationship, and community management, in addition to content creation, data and analytics, channel growth, and content strategy. As the industry changes, I\'m right there with it, exploring emerging tactics like UGC, repurposing content, and whatever\'s trending right now on TikTok. I\'m inspired by authenticity, strong communities, and a good meme.Well, I\'ll say that\'s enough for a summary. Feel free to read on for more details!
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