Kelsie Skinner

About Kelsie Skinner

Leading marketing at SGNL—now being acquired by CrowdStrike—where we set out to dismantle decades of legacy IAM thinking and helped define what modern authorization should look like.Across two successful exits and 15+ years in enterprise B2B SaaS and cybersecurity, I’ve built and scaled marketing and GTM systems that hold up under real-world pressure: Fortune 50 buyers, complex sales cycles, regulated environments, and rapidly shifting markets. From seed through Series C and post-IPO, I’ve led teams through category creation, revenue acceleration, operational transformation, and integration. I do my best work in the messy middle—when the playbook doesn’t exist yet or it needs to evolve. Equally comfy setting direction or getting deep in the weeds to make things work.Also: raising a small human, chasing mountains in the PNW, and cultivating a very optimistic garden.

Experience

1. Vice President Marketing (Acquired by Crowdstrike)

   Sgnl

   Feb 2024 — Present

   Leading marketing and revenue operations for SGNL\'s Continuous Identity platform—replacing decades of rigid, role-based access with dynamic, real-time identity management that enterprises actually need. Building and scaling the function, team, revenue operations, and go-to-market motion for a market that didn\'t exist two years ago. Serving multiple Fortune 50 customers ready to move beyond legacy thinking.

Education

• Washington State University

  BA Communication, Advertising

Skills

• Media Buying
• Copywriting
• Advertising
• Media Planning
• Market Research
• Advertising Sales
• Data Analysis
• Brand Development
• Online Marketing
• Social Networking
• Social Media
• Publishing
• Logo Design
• Email Marketing
• Public Relations
• Organization
• Social Media Marketing
• Digital Marketing
• Marketing Automation
• Market Planning
• Demand Generation
• Graphic Design
• Marketing
• Digital Media
• Marketing Communications
• Facebook
• Marketing Strategy
• Online Advertising