Kelsie Lauck
Owner @Wayfarer Creative
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WORK HISTORY
Owner @Wayfarer Creative
Kansas City, MO, US
I am bringing dreams to life through beautiful and strategic branding, web design, and marketing.Fostering brand growth for diverse clients. My solo venture combines visually striking designs with data-driven marketing strategies- Crafted tailored branding solutions from conceptualization to execution, spanning logos, graphics, and package design- Developed and launched responsive websites on Squarespace and Shopify, prioritizing user experience and aesthetic appeal- Orchestrated email marketing campaigns, leveraging segmentation and personalized content for maximum engagement- Led social media marketing initiatives, creating content calendars and curating posts to boost brand presence and engagement- Cultivated partnerships with influencers, integrating them into campaigns for enhanced outreach and brand authenticity- Devised and implemented holistic marketing strategies, aligning brand vision with market trends and audience preferences- Continually analyzed campaign performance, iterating on strategies for improved ROI and brand resonance.
EDUCATION
Fort Hays State University
Bachelor of Business Administration - BBA, Digital Marketing
Johnson County Community College
Continuing Education, Entrepreneurial and Small Business Operations
Johnson County Community College
Associates of Applied Sciences, Marketing/Marketing Management, General
FIDM
Associate of Arts Degree, Fashion Design
ABOUT KELSIE LAUCK
I’m the founder of Wayfarer Creative, where I help businesses and organizations share their story through branding, websites, and marketing. With over a decade of experience spanning design, events, and retail and fashion, I bring a unique perspective that blends creativity with a practical understanding of how people connect with brands. I love tapping into that mix to create work that feels polished, approachable, and true to each client’s vision.Ready to elevate your brand\'s online presence? Visit WayfarerCreative.com to explore our services and book a consultation.
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