Kelsie Edmonds
Sales Leader Turned GTM Strategist | Building Bridges Between Strategy, Story & Scale | Writer of The GTM Journal
- Role
- Manager, Demand Generation at Blackwood
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Kelsie Edmonds
As Manager of Demand Generation at BLACKWOOD, I develop and implement tailored go-to-market strategies for the DoD sector, ensuring compliance with federal acquisition cycles. My work emphasizes cross-functional collaboration with sales leadership and alliances to launch impactful campaigns, optimize channel strategies, and drive measurable pipeline growth. Previously, I held leadership roles at memoryBlue, where I contributed to coaching frameworks, team development, and aligning office-level objectives with overall revenue goals. I hold a Bachelor of Science in Communication Sciences and Disorders from James Madison University and am motivated by building strategic, data-driven initiatives that support organizational success.
Experience
Manager, Demand Generation
Sep 2025 — Present
Developed and executed tailored go-to-market strategies for the DoD sector, ensuring compliance with federal acquisition cycles. • Collaborated with sales leadership to launch impactful campaigns, driving measurable pipeline growth. • Translated data insights into actionable strategies, optimizing channel mix for deeper market penetration. • Championed cross-functional alignment between marketing, sales, and alliances to enhance overall execution.
Education
James Madison University
Bachelor of Science - BS
2015 — 2019
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