Kelshé Woodard

About Kelshé Woodard

A Houston native and Emerson College alumnus, Kelshe\' Woodard has spent 10+ years working in the entertainment industry. After graduating, Kelshe\' moved to Los Angeles to pursue a full-time career focusing on brand and artist development. Throughout her tenure as a music industry professional, Kelshe\' has worked as a project manager and marketing specialist for a variety of companies including Warner Records/OVO Sound, AEG Presents, Red Bull and iHeartMedia. In 2019, she joined the Booking & Programming team at SoFi Stadium and Hollywood Park where she was responsible for booking year-round events including concerts, festivals, and community events held at the 300-acre sports and entertainment district. During a global pandemic, she co-developed a new outdoor event space and booked SoFi Stadium & Hollywood Park’s first public event. Later that year, she built multiple advertising and promotional campaigns for touring artists at AEG Presents. Today, Kelshe\' is a Senior Culture Marketing Manager for Red Bull. She leads all music, dance and community programming and initiatives within the states of Texas and Oklahoma. In her spare time, you can catch Kelshe\' streaming the latest tv shows and movies or shazaming an unknown song, keeping music at the forefront of her activities.

Experience

1. Sr Manager, Culture Marketing

   Red Bull

   Jun 2022 — Present · US

   Conceptualize, execute and manage annual multi-million dollar budget and business plan forthe 5th largest region globally• Expand consumer reach and event programming in a region that yields $1B+ in annual sales• Develop ticketing strategies, advertising plans, influencer marketing campaigns, content and360 integrated marketing campaigns for 45+ events and 10+ partnerships annually• Produce impactful events for Gen Z, millennial and bicultural consumers emphasizing brandnarrative, storytelling and innovation• Enhance brand relevance and visibility through the music, dance, talent booking,partnerships and social media• Identify opportunities to increase brand affinity and align with global strategies• Contribute to ROI synopsis and define success by creating budget tracking tools, vendorRFPs, KPI performance trackers and audience insight reports• Collaborate with Marketing Leadership Team to communicate company objectives and goals

Education

• Emerson College

  Bachelor of Arts (B.A.)

Skills

• Short Films
• Social Media
• Film Production
• Photography
• Microsoft Office
• Digital Cinema
• Photoshop
• Final Cut Pro
• Film Editing
• Photojournalism
• Cinema 4d
• Film Criticism
• Radio Promotions
• Final Cut Studio
• Cinematography
• Television Studio Production
• Telecommunications
• Livetype