Kelsey Wiltrout
Vice President, Marketing @Relatable
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WORK HISTORY
Vice President, Marketing @Relatable
New York, NY, US
As one half of a professional partnership of 10+ years, together we are responsible for managing a multi-million dollar marketing budget, a fast-growing team and diverse catalog of products. In our time with What Do You Meme? we are proud to have- Designed and scaled a cutting edge, high-ROI marketing program including achieving category-first presence on new social media platforms and highly successful video-first strategies- Scaled our marketing program to encompass almost 100 SKUs (we started with > 5) and tailored custom efforts for several global markets - Contributed significantly to 5X company revenue growth under our leadership - Achieved category-leader status in Adult Party Games (in collaboration with our incredible sales team)- Developed custom strategies to support our biggest retail partners, increasing site and foot traffic - Grown, trained and now oversee the largest team at the company, spanning every area of marketing expertise including the newest emerging social media - Taken the lead on introducing formalized CSR efforts to reflect the impressive employee satisfaction, charitable giving and other initiatives being added as we grow
EDUCATION
Hood College
Master of Business Administration (M.B.A.), Marketing, Finance, 3.93
Learning @ Morning Brew
Organizational Leadership
University of Maryland College Park
Bachelor of Science (B.S.), Kinesiology
Birkbeck College, University of London
Study Abroad
ABOUT KELSEY WILTROUT
New Yorker by way of Maryland. Proud Terp. VP of Marketing at What Do You Meme?
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