Kelsey Whitehead
Transforming Insights with AI | Marketing, Product, & Research Innovation | Digital Twins @ Panoplai | Greenbook Future List ’22
- Role
- Vice President, Insights & Innovation at Panoplai
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
About Kelsey Whitehead
Hi, I’m Kelsey I’m a research and insights leader with 15 years of experience working at the intersection of data, strategy, and high-growth technology. I help teams move from knowing to doing — turning insight into confident decisions, scalable systems, and measurable business impact.At Panoplai, I supported the company through a critical growth phase, contributing to an insights and product engine that doubled ARR from $1.2M to $2.4M, achieved 170%+ net revenue retention, sustained 75%+ gross margins, and converted 65% of pilots into long-term partnerships — with more than half of new business driven by referrals.Those results didn’t come from more data.They came from activating what teams already knew — faster, more clearly, and with greater confidence.I work with research, insights, strategy, and marketing leaders to extend the value of existing data using AI and digital twins — helping teams pressure-test ideas, clarify direction, and move forward when certainty isn’t available.At the core of my work is curiosity — about people, systems, and how decisions actually get made. I believe the best insights don’t just inform; they create momentum.
Experience
Vice President, Insights & Innovation
Jan 2025 — Present · New York, NY, US
Education
Tulane University - A.B. Freeman School of Business
Bachelor of Science in Management, Double Major in Consumer Behavior and Management Consulting
2007 — 2011
Skills
- Analysis
- Leadership
- Marketing Communications
- Market Research
- Qualitative Research
- Spss
- Data Weighting
- Customer Service
- Microsoft Office
- Sales
- Research
- Strategy
- Sql Server Reporting Services (Ssrs)
- Powerpoint
- Microsoft Excel
- Wincross
- Quantitative Research
- Marketing Research
- Customer Insight
- Microsoft Word
- Advertising Research
- Advertising
- Analytics
- Public Relations
- Social Media
- Product Marketing
- Social Networking
- Statistical Sampling
- Social Media Marketing
- Powerbi
- Positioning
- Research Design
- Management
- Data Analysis
- Marketing Strategy
- Financial Reporting
- Customer Relationship Management (Crm)
- Public Speaking
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